December 31, 2019

Christopher Lydon, vice president, enrollment management and marketing, was interviewed by Forbes about the greatest advancements and changes in admissions in 2019.

..."Christopher Lydon, vice president for enrollment management and marketing at The Catholic University of America adds that “the CEPP has been a set of guiding principles that have separated ‘admission counseling’ from ‘admission sales.’” Lydon argues that these changes create “even more of a transactional element to a student's enrollment decision, which competes with the need for students and families to carefully weigh "right-fit"—academic, personal, and financial—above all else.”...

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