Media Advisory

WHAT:

"PERFORMANCE - Customizing Design" Third Lecture of the Summer "(E)MERGE" Series

WHEN: 5:30 p.m., Wednesday, July 28
WHERE: The Catholic University of America Edward M. Crough Center for Architectural Studies 620 Michigan Ave., N.E. Washington, D.C. 
DETAILS:

Catholic University's School of Architecture and Planning presents the lecture "PERFORMANCE - Customizing Design" by architectural designer Michael Szivos - the final event in the school's 2010 Summer Lecture Series "(E)MERGE."

The series explores the meanings of "emergence" in today's contemporary architectural practices. It will examine how different understandings of the term develop from evolutionary processes in the work of the presenters and how these concepts give birth to new techniques and forms and affect the way architecture and design are experienced today.

Szivos, partner and co-founder of softLAB design studio, New York, will discuss the work of his firm.

SoftLAB was founded with the idea that design should allow for change and projects should be designed for adaptability. The studio has produced projects of many media, from large-scale sculpture to interactive digital designs.

"This lecture will discuss the studio's conceptual approach and design methodology and focus specifically on the relationship of the design work across various mediums," says Szivos.

For more information on softLAB, visit http://www.softlabnyc.com/ .

A reception will follow. The lectures are free, open to the public and offer AIA continuing education learning units. Space is limited, and reservations are required. For more information, call 202-319-5188.

SPONSORS: CUA's School of Architecture and Planning