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Color Palette

It is important for the University to present a consistent color palette across all media for the sake of unity and brand recognition.

Our color palette consists of primary, secondary, tertiary, and neutral colors for use throughout all digital and print communications. 

The Pantone Matching System (PMS) has been used to establish the color palette for print media. CMYK, RGB, and HEX builds are also listed to support other media and platforms.

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Primary Colors

The colors have been carefully selected to reflect the bold, confident, and distinctive nature of the University, which has a legacy of honoring the past while living in the present and embracing the future.

Secondary Colors

Colors in the secondary palette add variety and vibrancy, but should be used mainly to complement the colors from the primary palette. In most cases, colors from the primary palette should visually represent a larger percentage of color usage on your project.

Tertiary Colors

The tertiary colors should be used minimally — as accent colors only. The usage of these colors should be a maximum of 5–10% of your total visual representation.

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Official/Primary University Fonts

Typography is a powerful part of our brand that enhances our visual messaging in each communication. 

Acumin Pro
A versatile sans serif font family that provides a rich typographic approach:

  • Acumin Pro Extra Condensed Black: Primarily used for headlines
  • Acumin Pro: Provides accessible styles for use in sidebar text, captions, and callouts
  • Acumin Pro Condensed: Stylized weights for special instances

 

 

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Warnock Pro
A classic yet contemporary type family that performs a variety of typographic tasks with elegance. The wide range of weights available in the Warnock Pro family lends versatility and adaptability to messaging needs. 

  • Warnock Pro Light: Perfect for body copy and headlines

Note: These fonts are available through the Adobe Creative Cloud. Also, if the body copy in your project is small, Warnock Pro Regular may need to be used.

Never use fonts that mimic or resemble the Catholic University font families, because their use will detract from the brand and compromise its effectiveness.

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Alternative Fonts

When the University’s primary fonts are not accessible, these specified alternatives from the Google font library can be used and downloaded from fonts.google.com.

  • Oswald Bold: Sans serif font for headlines only
  • Roboto: Sans serif font family alternative
  • Crimson Text: Serif font alternative

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