Marketing and Communications staff member interviews Mitch Landrieu before event on campus

The Office of Marketing and Communications offers assistance with publicizing events, research, and other news internally to the University community and off campus through news outlets. On-campus news outlets include the Latest News and Upcoming Events sections of the homepage of the University's website.

Marketing and Communications staff also can seek off-campus publicity by sending out calendar items, media advisories, and press releases to media outlets, trade publications, and other venues that provide free news coverage and listings for campus events. In addition, we can assist individual departments and schools with scheduling paid advertisements.

University social media accounts can also be used to post and share information. We can work together with schools and departments to help them maximize exposure of posts.

For more information about various publicity outlets, deadlines, and procedures to follow for seeking publicity, see guidelines below.

NOTE: The Office of Marketing and Communications is the only office authorized to send out news releases to off-campus media on behalf of the University and individual schools, departments, and programs. See below for guidelines on requesting news releases intended to generate news coverage.

Publicity Guidelines

On-Campus Publicity

Events posted by authorized students, staff, and faculty on the Nest can be cross posted to the University homepage and through This Week @ Catholic University, which is sent to faculty and staff each week (every other week during the summer). To ensure an event is posted to the homepage and shared in This Week, email ThisWeek@cua.edu.  

Faculty and staff can also share “Notables” and “Announcement” through This Week. Email us any news about publications, presentations, performances, awards, grants, or honors.

The University's external homepage is www.catholic.edu. Latest News items linked to the homepage are posted at the discretion of the communications office. If you have a story idea for the homepage, email communications@cua.edu

Additional Publications
The Marketing and Communications office also produces Catholic U Magazine, the University's alumni magazine. Ellen Woods serves as managing editor. You can submit magazine story ideas by emailing cua-magazine@cua.edu

Campus Photographer
If you would like to have a headshot taken or need an event photographed for marketing materials, send your requests by filling out the request form. If the University photographer is not available for to cover an event, the school/department requesting photos is responsible for hiring a freelance photographer.

Off-Campus Publicity

Calendar Items
The communications office submits calendar items about University-sponsored events on campus to the free listings in local news outlets. Please submit your request for a calendar item at least one month in advance of the date that the notice should run. This ensures that we have enough time to prepare the calendar item and to meet deadlines.

To request a calendar item, send an email with essential information about an event (title and description of event, date/time, location, sponsor, contact person, and phone number) to communications@cua.edu. Submissions should note whether the event is free or has a charge and if it's open to the public.

Media Coverage
The communications office solicits coverage of events, research, and other news of interest to journalists with press releases, media advisories, tip sheets, and pitch emails.

It is essential for event organizers to obtain permission to invite the media from featured speakers and event participants. In some cases, speakers do not wish to be photographed or quoted by the media. It is the event organizer's responsibility to find out before contacting our office seeking media coverage if it will be acceptable to event participants.

To invite media to an event, contact Mary McCarthy Hines, director of communications, about an upcoming event as soon as possible to discern if the event has news appeal for reporters. Send an email with essential information about an event (title and description of event, date/time, location, sponsor, contact person, and phone number) to mccarthym@cua.edu or call 202-319-5600. Submissions should note whether the event is free or has a charge and if it's open to the public.

While some events are organized and publicized with very little lead time (e.g., forums tied to a breaking news event, etc.), it is essential to give the communications office enough advance notice to prepare a news release. A month's lead time is acceptable; earlier is always better. For major events and arts/entertainment performances, the public affairs office needs at least eight weeks notice. Very late requests may not be fulfilled, depending on the workload of the office.

For more information about publicity, contact the Office of Marketing and Communications at communications@cua.edu or 202-319-5600.

Paid Advertising
The Creative Services team provides assistance with designing and placing advertisements. Visit the Advertising page for more information. As a note, the Office of Marketing and Communications does not have budgetary funds for paid advertising. While our designers will design ads for free, individual schools and departments must cover printing and insertion costs associated with advertising.